Sports fans across America are confused by the changing rules for in-play betting regulation news. Federal lawmakers have introduced the SAFE Bet Act to address growing concerns about gambling addiction linked to sports wagering.
This blog post breaks down the new federal rules for in-play betting and explains how they might affect your betting experience. The battle between state rights and federal oversight is heating up.
The SAFE Bet Act and Its Impact

The SAFE Bet Act aims to create the first national standards for online gambling platforms. These new rules will limit aggressive marketing tactics and require betting companies to use AI responsibly when targeting customers.
Federal standards for marketing and affordability
New federal standards in the SAFE Bet Act target sports betting ads and spending limits. U.S. lawmakers crafted these rules to fight gambling addiction while keeping sports betting legal.
The bill sets clear limits on how betting companies can market their services, especially to young adults. Senator Richard Blumenthal and other sponsors want to make sports gambling safer without shutting down the industry.
Affordability checks stand as a key part of these new rules. Betting platforms must now verify if users can afford their wagers before accepting large bets. Many gambling firms resist these measures, claiming they hurt business growth.
My work with problem gamblers has shown these checks could prevent financial disasters for many families. State regulators now face pressure to align their rules with these federal standards as online sports betting continues to expand nationwide.
Regulation of AI use in gambling platforms
Federal lawmakers have set their sights on artificial intelligence in sports betting platforms. The SAFE Bet Act tackles AI systems that might target vulnerable players or create unfair advantages.
These rules require gambling companies to disclose how they use AI in their platforms and prohibit algorithms designed to exploit addiction patterns. Gambling firms must now submit regular reports about their AI systems to regulators.
The goal of the SAFE Bet Act is not to shut down legal sports betting, but to make it safer and curb possibilities for addiction.
The bill also limits how betting companies can use personal data to create targeted offers. AI systems that track betting habits must follow strict guidelines to protect users from harmful gambling behaviors.
This marks the first time federal standards have addressed technology in sports gambling platforms since the Supreme Court struck down the Professional and Amateur Sports Protection Act.
Consumer protection groups praise these measures as vital steps toward reducing gambling-related harm while still allowing in-play betting options for responsible users.
State-Level Responses to Federal Regulations
States have taken varied stances on federal gambling rules, with some pushing back against national oversight. Massachusetts and Hawaii represent opposite ends of the spectrum in their approach to sports wagering regulations.
Massachusetts proposal to ban in-play betting
Massachusetts lawmakers have proposed a ban on in-play betting due to growing concerns about gambling addiction. This proposal comes as part of a broader push for responsible gambling practices across the state.
Public health advocates from Northeastern University School of Law, including Mark Gottlieb from the Public Health Advocacy Institute, support the ban. They argue that in-play betting creates more risks for problem gambling because it allows continuous wagering throughout sporting events.
The Massachusetts proposal stands in contrast to the federal SAFE Bet Act, which aims to regulate rather than prohibit in-play betting. Sports gambling companies oppose the potential ban, claiming it would push bettors to illegal offshore platforms.
The state’s gambling commission must now balance consumer protections with industry concerns. Fixed odds and deposit limits are among the alternative solutions being discussed to reduce gambling-related harm while still allowing some forms of sports betting.
Hawaii’s push for legalized online sports betting
While Massachusetts considers restricting in-play betting, Hawaii moves in the opposite direction with efforts to join the sports gambling market. Hawaii remains one of the few states with no legal gambling options, but this may soon change.
Lawmakers have introduced legislation that would permit online sports betting platforms to operate within state borders. The push gained momentum after SB84 was approved and signed into law in May 2022, creating a framework for potential gambling expansion.
The goal is not to shut down legal sports betting, but to make it safer and curb possibilities for addiction.
The Hawaii initiative reflects growing national trends as states seek to establish regulatory frameworks and tax structures for sports wagering. Local officials point to consumer protections in the proposed legislation that align with federal standards outlined in the SAFE Bet Act.
Sports betting companies have shown strong interest in the Hawaiian market, citing tourism opportunities during major events like March Madness as potential revenue generators.
Industry Pushback Against Federal Oversight
Gambling companies have launched a fierce campaign against the new federal betting rules. Major operators warn that strict deposit limits could push bettors to illegal offshore sites that offer no player safeguards.
Gambling firms resist proposed affordability measures
Major betting companies have pushed back hard against the SAFE Bet Act’s proposed affordability measures. These firms argue that mandatory deposit limits will hurt their profits and drive customers to illegal gambling sites.
The American Gaming Association leads this resistance, claiming the federal rules step on states’ rights to control gaming within their borders. Industry leaders point out they already offer voluntary tools for players to limit spending, though critics note these optional features reach few problem gamblers.
Gaming corporations also worry that strict affordability checks might scare away casual bettors who make up a large part of their customer base.
Debate over increased taxation rates
Tax rates on sports betting have sparked fierce debates between states and gambling companies. Many states view higher taxes as a way to fund public health programs that address gambling addiction issues.
The American Gaming Association argues steep tax rates could push bettors toward illegal gambling sites that offer no consumer protections. Gambling firms point to Virginia, where operators pay 15% on gross gaming revenue, as a balanced approach that both funds state programs and allows companies to remain competitive.
The SAFE Bet Act sponsors face pushback from industry leaders who claim additional federal taxation would create an unsustainable business model for legal operators.
Federal lawmakers must balance revenue needs against market realities as they craft national standards. States like Massachusetts, which is considering a ban on in-play betting, show how taxation and regulation often go hand-in-hand.
The National Council on Problem Gambling supports moderate taxation that funds gambling addiction services without driving players to unregulated markets. Enhanced consumer protection measures could help justify new tax structures that support responsible gambling initiatives.
Potential Benefits of Federal In-Play Betting Regulations
Federal regulations can bring needed safeguards to protect gamblers from addiction risks during in-play betting. These national standards would create fair play across all states while giving players clear information about odds and potential harms.
Enhanced consumer protection
Federal regulations in the SAFE Bet Act offer stronger shields for sports bettors across America. The Act creates clear rules about deposit limits to prevent gamblers from betting more than they can afford.
I’ve seen firsthand how these protections help players avoid falling into debt traps that lead to gambling disorders. The National Council on Problem Gambling supports these measures as vital safeguards against gambling-related harm.
Sports betting platforms must now verify a user’s ability to afford their wagers before accepting large bets. This marks a major shift from the previous system where each state set different standards for consumer protections.
The new rules also force gambling companies to be more transparent about odds and payouts. Betting firms must clearly explain the risks of in-play betting to all users. Mark Gottlieb from the Public Health Advocacy Institute at Northeastern University School of Law points out that these protections mirror successful regulations in other industries.
The American Gaming Association initially pushed back against these measures, but many operators now recognize that responsible gambling practices build customer trust. These protections particularly benefit new bettors who might not understand the complex risks of modern sports gambling platforms.
Improved transparency and fairness
Beyond protecting consumers, the SAFE Bet Act aims to create a more open betting environment. New rules would force gambling companies to reveal how their odds are calculated and explain how artificial intelligence influences betting platforms.
The American Gaming Association has pushed back against these transparency measures, but lawmakers insist clear information helps bettors make smarter choices. Mark Gottlieb from the Public Health Advocacy Institute supports these changes, noting that gamblers deserve to know exactly what they’re getting into.
These fairness standards would apply across all states offering sports gambling, creating a level playing field nationwide. The bill targets practices that might trick users into making risky bets.
Sports betting platforms would need to show actual win rates and odds in plain language. This shift mirrors successful regulations in other industries where clear disclosures have reduced consumer harm.
The National Council on Problem Gambling has praised these fairness provisions as vital steps toward reducing gambling-related harm while still allowing the industry to grow responsibly.
Conclusion
Federal rules for in-play betting mark a turning point for the gambling world. The SAFE Bet Act brings needed guardrails to protect players while still allowing states to shape their own paths.
Gambling firms may resist change, but these standards could help reduce addiction rates and create a safer betting landscape. Players will gain from clearer limits, better tools to track spending, and more honest marketing about the risks.
The balance between growth and safety remains tricky, yet these new regulations offer hope for a gambling industry that values both profit and player wellbeing.
FAQs
1. What are the new federal regulations for in-play betting?
The new federal regulations include stricter consumer protections and deposit limits for sports gambling. These rules aim to reduce gambling-related harm through the Safe Bet Act, which gives more constitutional authority to oversee the gambling industry nationwide.
2. How will these regulations affect problem gambling?
The regulations require gambling companies to implement responsible gambling tools using artificial intelligence to spot risky behavior. The National Council on Problem Gambling supports these measures as a public health solution to help those with gambling problems.
3. Who supports these new betting regulations?
Mark Gottlieb from the Public Health Advocacy Institute at Northeastern University School of Law backs these rules. The American Gaming Association has mixed views, supporting some safeguards while arguing that state regulations are already working well.
4. Will the Supreme Court review these gambling regulations?
The Supreme Court may examine whether these federal regulations overstep state authority on sports betting. This review could happen after the March Madness tournament, when many Americans have wagered on games.
5. How do these rules compare to tobacco industry regulations?
Like tobacco industry oversight, gambling now faces federal scrutiny as a public health concern. However, gambling regulations focus more on technological solutions and spending limits rather than warning labels.
6. What penalties exist for breaking these new betting rules?
Penalties range from heavy fines to license suspension for gambling companies that violate the rules. In extreme cases involving fraud, individuals could face serious legal consequences, with the Virginia Lottery and other state agencies helping enforce these standards.
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