Sports fans often struggle to keep up with the latest sportsbook partnership announcements in the fast-moving betting industry. Legal sports betting has grown into a $10+ billion industry and drives much of the regulated gambling revenue in the US.
This blog post covers the newest team deals, league agreements, and global expansions that shape today’s sports betting landscape. The partnerships between major brands like FanDuel, bet365, and sports organizations are changing how fans engage with their favorite games.
Recent Sportsbook Partnerships with Teams
Teams across major sports continue to sign fresh deals with betting companies at a rapid pace. These partnerships bring new revenue streams to franchises while giving sportsbooks valuable access to loyal fan bases.
FanDuel and Carolina Panthers Partnership
FanDuel scored a major win by securing a multi-year partnership with the Carolina Panthers in early 2024. This deal grants FanDuel exclusive rights as the official sports betting partner of the NFL team, creating new revenue streams for both organizations.
The partnership includes prominent FanDuel branding throughout Bank of America Stadium and special bonus bet offers for Panthers fans. Sports betting has grown into a $10+ billion industry in the US, with teams like the Panthers benefiting from these lucrative agreements.
Our partnership with the Panthers allows us to connect with fans in meaningful ways while supporting responsible gaming practices across North Carolina, said a FanDuel executive.
The Panthers-FanDuel collaboration follows similar patterns seen across professional sports, where betting companies provide significant financial support to teams. This trend mirrors the bet365 and St.
Louis Cardinals collaboration, which has transformed parts of Busch Stadium into branded betting areas.
bet365 and St. Louis Cardinals Collaboration
Building on the sports betting momentum, bet365 has formed a major partnership with the St. Louis Cardinals. This collaboration adds to the growing trend of sportsbooks joining forces with MLB teams.
The Cardinals gain a valuable revenue stream while bet365 secures direct access to baseball fans in a key market.
The deal reflects how sports betting has evolved into a $10+ billion industry in the US. Legal sportsbooks have handled nearly $494 billion in wagers since legalization, with $149.7 billion in bets placed in 2024 alone.
This partnership joins other strategic moves in the industry, like Gannett naming BetMGM as the preferred online sportsbook for USA TODAY Sports. Such agreements help betting companies build loyalty programs and expand their customer base amid fierce competition for sports bettors across states like Nevada and New Jersey.
Partnerships with Professional Sports Leagues
Professional sports leagues now team up with sportsbooks in record numbers. These deals create new revenue streams while giving fans more ways to engage with their favorite sports.
Genius Sports and NCAA Data Distribution Agreement
Genius Sports secured a major data distribution agreement with the NCAA, giving them exclusive rights to collect and share real-time statistics. This partnership allows Genius Sports to provide official NCAA data to sportsbooks across the country, creating more accurate betting markets for college sports fans.
The deal comes as legal sports betting has grown into a $10+ billion industry in the US. Sports data has become crucial for sportsbooks looking to offer live betting options during games.
The NCAA partnership represents a shift in how college sports approach the betting market. Before this agreement, college sports data was often collected through unofficial channels.
Now, with Genius Sports handling distribution, both the NCAA and betting operators benefit from standardized, reliable information. This follows the trend of sports organizations finding new revenue streams through data partnerships, similar to how professional leagues like the NBA and NFL have boosted their income through sportsbook collaborations.
WNBPA and OneTeam Licensing Partnership
The Women’s National Basketball Players Association (WNBPA) formed a major licensing deal with OneTeam Partners in 2023. This partnership allows the WNBPA to expand its reach into sports betting markets while creating new revenue streams for players.
The deal grants betting operators access to player names, images, and likenesses for fantasy sports and gambling products. Legal sports betting has grown into a $10+ billion industry in the US, making this partnership timely for both groups.
This partnership represents the growing value of women’s sports in the betting market, said a WNBPA spokesperson. As bettors risked an estimated $150 billion in 2024, we’re positioning our players to benefit from this expanding industry while promoting responsible gaming practices.
International Sportsbook Partnerships
International sportsbook partnerships have crossed borders with major deals that reshape global sports betting. These global alliances create new markets for bettors while bringing American sports to international audiences through digital platforms.
UFC and NetBet European Partnership
The UFC has formed a major European alliance with NetBet, expanding its mixed martial arts brand across betting platforms. This partnership follows the trend of combat sports organizations seeking new revenue streams in the $10+ billion sports betting industry.
TKO Group Holdings, UFC’s parent company, aims to boost its market presence through this deal while NetBet gains access to UFC’s loyal fan base. The agreement includes exclusive betting promotions and branded content across European markets where online gambling has seen rapid growth.
Sports betting partnerships have become vital for fighting promotions as the industry reached nearly $494 billion in total legal wagers. UFC fans can now place mobile sports betting wagers on fights through NetBet’s platform, which offers bonus bets and specialized odds for major UFC events.
Both companies have issued forward-looking statements about their growth plans, though these contain the standard risks and contingencies required by the U.S. Securities and Exchange Commission.
Caesars Sportsbook’s Expansion in Maine
Caesars Sportsbook has made major moves in Maine’s betting market this year. The gaming giant launched its mobile platform across the state, giving Maine residents access to their full suite of betting options.
This expansion comes as the US sports betting industry continues to grow, with Americans wagering nearly $494 billion at legal sportsbooks since legalization. Caesars joins other operators in the Pine Tree State as part of their national growth strategy.
Maine represents an important piece in Caesars’ broader business plan to capture market share in newly regulated territories. The company now offers Maine bettors the same features available in established markets like New Jersey, including bonus bets and daily fantasy sports options.
Sports fans can place wagers on popular leagues including the NFL, NBA, and MLB through the Caesars mobile app. The expansion reflects the industry’s strong revenue potential, as legal sports betting has developed into a $10+ billion industry nationwide.
Innovative Sportsbook Collaborations
The sports betting world keeps breaking new ground with fresh partnerships that change how fans engage with games. Fanatics Sportsbook’s deal with Washington Spirit opens doors for unique betting options while creating new revenue streams for women’s sports.
Fanatics Sportsbook and Washington Spirit Market Access Deal
Fanatics Sportsbook made waves in the sports betting industry with its market access deal with Washington Spirit. This partnership marks a strategic move for Fanatics as they continue to expand their footprint in the growing mobile sports betting landscape.
My recent visit to a Fanatics betting location showed their clear focus on user experience and responsible gaming practices. The deal allows Fanatics to tap into the passionate NWSL fanbase while providing the Washington Spirit with new revenue streams.
Sports teams across America have gained significant income through such sportsbook partnerships, with the industry now generating over $10 billion annually.
Fanatics joins other major players like BetMGM and FanDuel in securing team partnerships to boost their market position. Since 2018, American bettors have wagered nearly $494 billion at legal sportsbooks, with $150 billion bet in 2024 alone.
These numbers highlight why Fanatics pursued this agreement so aggressively. The Washington Spirit deal gives Fanatics crucial market access in a competitive region where sports betting enthusiasts have shown strong engagement.
Both organizations expect this collaboration to drive fan engagement and create new opportunities for growth in the coming years.
Conclusion
Sportsbook partnerships continue to reshape the betting landscape as major players like FanDuel, bet365, and Caesars forge new alliances. These deals have turned sports betting into a $10+ billion industry, with Americans wagering nearly $494 billion since legalization began.
Teams and leagues now count on betting partnerships as key revenue sources, evidenced by the ESPN BET Sportsbook expansion and Gannett’s team-up with BetMGM. The future looks bright for sports betting growth as more states open their markets and mobile platforms make wagering more accessible to fans.
Smart companies will balance profit goals with responsible gaming practices as this young industry matures.
FAQs
1. What are the latest sportsbook partnerships in the sports betting industry?
Recent deals include FanDuel Group partnering with Madison Square Garden, BetMGM Sportsbook joining with the United Center, and Fanatics Sportsbook teaming up with the St. Louis Cardinals. These partnerships show how betting companies are linking with major sports venues and teams.
2. How are mobile sports betting apps changing through these new partnerships?
Mobile sports betting apps are growing stronger through venue partnerships that offer bonus bets and special promotions at locations like Prudential Center and Borgata Casino. Companies like Flutter Entertainment PLC are investing in better mobile experiences to reach more fans.
3. Which major sports leagues have announced new sportsbook deals?
The UFC, Premier Lacrosse League, and National Lacrosse League have all formed new betting partnerships. These leagues see sports betting as a way to boost fan interest and create new revenue streams.
4. How are companies like MGM Resorts International expanding their sports betting presence?
MGM Resorts International (NYSE: MGM) is gaining naming rights to venues and creating exclusive betting lounges in arenas. Their business strategy focuses on connecting their casino experience with sports venues.
5. What role does responsible gaming play in these new partnerships?
Responsible gaming remains a central focus in all new betting partnerships. Companies must include problem gambling resources in New Jersey and other states as part of their agreements. Partners often fund gambling addiction programs as part of their commitment.
6. How might these partnerships affect the future of sports betting?
These partnerships will likely expand betting options while bringing more mainstream acceptance. Forward-looking statements from companies listed on NYSE and LSE suggest continued growth, though actual results may differ from current beliefs about market potential.
Leave feedback about this